/* ivanovai.ru - смелое цветное направление: красный сигнальный + чёрный + молочный. Один акцент - красный. */
:root {
  --red: #ff3b1f;
  --ink: #0b0b0b;
  --paper: #f3efe7;
  --paper-2: #e9e3d7;
  --muted: #6c675f;
  --line: rgba(11, 11, 11, .16);
  --radius: 24px;
  --display: "Unbounded", system-ui, sans-serif;
  --body: "Onest", system-ui, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, monospace;
  --pad: clamp(16px, 3.6vw, 56px);
  color-scheme: light;
}
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; overflow-x: clip; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 17px/1.55 var(--body); overflow-x: hidden; }
a { color: inherit; }
img { max-width: 100%; display: block; height: auto; }
section { position: relative; padding: clamp(80px, 11vw, 160px) var(--pad); }
.mono { font: 500 13px/1.4 var(--mono); letter-spacing: .03em; text-transform: uppercase; margin: 0 0 18px; }
.tag { font: 500 12px/1.4 var(--mono); letter-spacing: .04em; text-transform: uppercase; margin: 0; opacity: .7; }
.h2 { font: 800 clamp(36px, 6.4vw, 104px)/.96 var(--display); letter-spacing: -.035em; margin: 0; text-transform: uppercase; }
.sec-head { margin-bottom: clamp(36px, 6vw, 88px); }
.grain { position: fixed; inset: 0; z-index: 90; pointer-events: none; opacity: .07; mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }

/* ── верхняя полоса колонками (как Elliott Mangham) ── */
.bar { position: fixed; z-index: 50; top: 0; left: 0; right: 0; display: grid; grid-template-columns: 1.2fr 1fr 1.2fr auto auto; align-items: center; gap: 24px;
  padding: 14px var(--pad); font: 500 12px/1.35 var(--mono); text-transform: uppercase; letter-spacing: .03em; color: var(--ink); transition: background .3s, color .3s; }
.bar.is-scrolled { background: color-mix(in srgb, var(--paper) 86%, transparent); backdrop-filter: blur(12px); border-bottom: 1px solid var(--line); }
.bar__cell { display: flex; flex-direction: column; text-decoration: none; }
.bar__cell b { font-weight: 600; } .bar__cell span { opacity: .7; }
.bar__status b { display: inline-flex; align-items: center; gap: 8px; }
.bar__status i { width: 8px; height: 8px; border-radius: 50%; background: #18c964; box-shadow: 0 0 0 0 #18c96490; animation: pulse 2s infinite; }
@keyframes pulse { 70% { box-shadow: 0 0 0 10px #18c96400; } 100% { box-shadow: 0 0 0 0 #18c96400; } }
.bar__nav { flex-direction: row; gap: 18px; } .bar__nav a { text-decoration: none; } .bar__nav a:hover { text-decoration: underline; text-underline-offset: 4px; }
.bar__cta { background: var(--ink); color: var(--paper); text-decoration: none; padding: 12px 18px; border-radius: 999px; font-weight: 600; white-space: nowrap; }

/* ── герой: красный, фото дуотоном, огромное имя бегущей строкой ── */
.hero { background: var(--red); min-height: 100svh; display: grid; grid-template-columns: 1.35fr .65fr; align-items: center; gap: 24px;
  padding-top: 96px; padding-bottom: clamp(120px, 14vw, 230px); overflow: hidden; isolation: isolate; }
.hero__eyebrow { opacity: .8; }
.hero__title { font: 800 clamp(34px, 4.6vw, 78px)/.98 var(--display); letter-spacing: -.04em; margin: 0; text-transform: uppercase; max-width: 15ch; }
.hero__title .hl { color: var(--paper); }
.hero__sub { font-size: clamp(17px, 1.35vw, 20px); max-width: 46ch; margin: 22px 0 28px; }
.hero__cta { display: flex; flex-wrap: wrap; gap: 12px; }
.hero__photo { position: absolute; right: 2vw; bottom: 0; width: min(44vw, 700px); z-index: 0; mix-blend-mode: multiply; pointer-events: none; }
.hero__photo img { width: 100%; filter: contrast(1.05); }
.hero__text { position: relative; z-index: 2; }
.hero__name { position: absolute; z-index: 1; left: 0; right: 0; bottom: clamp(4px, 1vw, 16px); overflow: hidden; pointer-events: none; }
.hero__name-track { display: flex; width: max-content; animation: name 26s linear infinite; }
.hero__name span { font: 800 clamp(56px, 12.5vw, 210px)/.86 var(--display); letter-spacing: -.05em; text-transform: uppercase; color: var(--paper); white-space: nowrap; }
@keyframes name { to { transform: translateX(-50%); } }

/* кнопки */
.btn { display: inline-flex; align-items: center; gap: 10px; padding: 18px 28px; border-radius: 999px; background: var(--ink); color: var(--paper);
  font: 600 16px var(--body); text-decoration: none; transition: transform .25s, box-shadow .25s, background .25s; will-change: transform; }
.btn b { transition: transform .25s; } .btn:hover b { transform: translateX(5px); }
.btn:hover { box-shadow: 0 14px 40px -12px rgba(0, 0, 0, .55); }
.btn--line { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1.5px var(--ink); }
.btn--line:hover { background: var(--ink); color: var(--paper); }
.btn--big { padding: 26px 46px; font-size: 20px; }

/* ── цифры на чёрном ── */
.nums { background: var(--ink); color: var(--paper); display: grid; grid-template-columns: 1.3fr 1fr 1fr 1fr; gap: 0; padding-top: 0; padding-bottom: 0; }
.num { padding: clamp(36px, 5vw, 64px) clamp(14px, 2vw, 28px); border-left: 1px solid rgba(255, 255, 255, .12); }
.num:first-child { border-left: 0; padding-left: 0; }
.num b { display: block; font: 800 clamp(38px, 4.2vw, 72px)/1 var(--display); white-space: nowrap; letter-spacing: -.04em; color: var(--red); margin-bottom: 14px; }
.num > span { opacity: .75; font-size: 15px; }

/* ── манифест: слова загораются ── */
.manifest { background: var(--ink); color: var(--paper); }
.manifest .mono { opacity: .6; }
.manifest__text { font: 700 clamp(28px, 4.4vw, 68px)/1.12 var(--display); letter-spacing: -.03em; margin: 0; max-width: 22ch; }
.manifest__text .w { opacity: .14; transition: opacity .25s; } .manifest__text .w.on { opacity: 1; }
.manifest__text .w.hot { color: var(--red); }

/* ── кейсы стопкой ── */
.cases { background: var(--paper); }
.stack { display: grid; gap: 28px; }
.case { position: sticky; top: calc(88px + var(--i, 0) * 16px); display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 3vw, 48px);
  background: var(--paper-2); border-radius: var(--radius); padding: clamp(22px, 3vw, 44px); min-height: min(76vh, 720px); transform-origin: top center; box-shadow: 0 -1px 0 var(--line), 0 30px 60px -40px rgba(0,0,0,.4); }
.case--dark { background: var(--ink); color: var(--paper); }
.case--red { background: var(--red); color: var(--ink); }
.case h3 { font: 800 clamp(24px, 2.8vw, 44px)/1.02 var(--display); letter-spacing: -.03em; margin: 14px 0 20px; text-transform: uppercase; }
.case p { margin: 0 0 12px; max-width: 52ch; }
.metric { margin-top: 26px !important; font-size: 16px; opacity: .85; }
.metric b { display: block; font: 800 clamp(40px, 5vw, 80px)/1 var(--display); letter-spacing: -.04em; color: var(--red); margin-bottom: 6px; }
.case--red .metric b { color: var(--paper); }
.chips { list-style: none; padding: 0; margin: 22px 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.chips li { font: 500 13px var(--mono); padding: 7px 12px; border-radius: 999px; box-shadow: inset 0 0 0 1px currentColor; opacity: .85; }
.chips a { text-decoration: none; }
.case__media { border-radius: calc(var(--radius) - 8px); overflow: hidden; display: grid; place-items: center; min-height: 300px; }
.media--term { background: #111; }
.term { width: 100%; height: 100%; background: #0d0d0d; color: #e8e4dc; font: 14px/1.7 var(--mono); padding: 0 0 18px; display: flex; flex-direction: column; }
.term__bar { display: flex; align-items: center; gap: 7px; padding: 14px 16px; border-bottom: 1px solid #222; color: #777; font-size: 12px; }
.term__bar i { width: 11px; height: 11px; border-radius: 50%; background: #333; } .term__bar i:first-child { background: var(--red); } .term__bar span { margin-left: 8px; }
.term pre { margin: 0; padding: 18px 20px; white-space: pre-wrap; flex: 1; min-height: 220px; }
.term pre::after { content: "▌"; color: var(--red); animation: blink 1s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.media--flow { background: #161616; }
.flow { list-style: none; margin: 0; padding: 28px; display: grid; gap: 12px; width: 100%; counter-reset: f; }
.flow li { counter-increment: f; display: flex; align-items: center; gap: 14px; padding: 16px 20px; border-radius: 16px; background: #1f1f1f; font: 600 18px var(--body); position: relative; }
.flow li::before { content: counter(f, decimal-leading-zero); font: 500 12px var(--mono); color: var(--red); }
.flow li small { margin-left: auto; font: 500 12px var(--mono); opacity: .6; text-transform: uppercase; }
.flow li:not(:last-child)::after { content: "↓"; position: absolute; left: 50%; bottom: -14px; font-size: 12px; color: var(--red); }
.media--chat { background: color-mix(in srgb, var(--red) 12%, var(--paper)); padding: 24px; }
.case--red .media--chat { background: rgba(255,255,255,.18); }
.chat { width: min(100%, 380px); background: #0f1720; color: #e9eef5; border-radius: 22px; padding: 18px; font-size: 15px; }
.chat--light { background: var(--paper); color: var(--ink); }
.chat__h { margin: 0 0 12px; font-weight: 600; } .chat__h small { font: 500 11px var(--mono); opacity: .55; text-transform: uppercase; margin-left: 8px; }
.msg { background: #1c2733; border-radius: 16px 16px 16px 4px; padding: 12px 14px; margin: 0 0 10px; max-width: 90%; }
.chat--light .msg { background: var(--paper-2); }
.msg--me { background: #2b5278; margin-left: auto; border-radius: 16px 16px 4px 16px; }
.media--phones { background: color-mix(in srgb, var(--red) 14%, var(--paper)); grid-template-columns: 1fr 1fr; gap: 14px; padding: 22px; align-items: start; }
.media--phones img { border-radius: 22px; box-shadow: 0 20px 40px -20px rgba(0,0,0,.5); }
.media--phones img:last-child { margin-top: 40px; }
.media--shot { background: #1a1a1a; padding: 18px; } .media--shot img { border-radius: 14px; }

/* ── бегущая строка стека ── */
.ticker { background: var(--red); padding: 26px 0; overflow: hidden; }
.ticker__track { display: flex; gap: 48px; width: max-content; animation: name 34s linear infinite; }
.ticker span { font: 800 clamp(26px, 3.6vw, 52px) var(--display); text-transform: uppercase; letter-spacing: -.03em; white-space: nowrap; }
.ticker span::after { content: "✦"; margin-left: 48px; color: var(--paper); }
.ticker:hover .ticker__track { animation-play-state: paused; }

/* ── услуги на чёрном ── */
.services { background: var(--ink); color: var(--paper); }
.grid3 { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.card { position: relative; display: flex; flex-direction: column; text-decoration: none; padding: 32px; border-radius: var(--radius); background: #161616; overflow: hidden; min-height: 320px; transition: transform .3s; }
.card:hover { transform: translateY(-6px); }
.card h3 { font: 800 26px/1.05 var(--display); text-transform: uppercase; letter-spacing: -.02em; margin: 16px 0 12px; }
.card p { margin: 0; opacity: .75; }
.card .price { margin-top: auto; padding-top: 28px; opacity: 1; font: 800 32px var(--display); color: var(--red); }
.spot::before { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: 0; transition: opacity .3s;
  background: radial-gradient(380px circle at var(--mx, 50%) var(--my, 50%), rgba(255, 59, 31, .28), transparent 60%); }
.spot:hover::before { opacity: 1; }
.services__note { margin-top: 26px; opacity: .6; }

/* ── процесс ── */
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 24px; position: relative; }
.steps::before { content: ""; position: absolute; top: 28px; left: 0; height: 3px; width: calc(var(--p, 0) * 100%); background: var(--red); }
.steps b { display: grid; place-items: center; width: 58px; height: 58px; border-radius: 50%; background: var(--paper); box-shadow: inset 0 0 0 3px var(--ink); font: 800 22px var(--display); position: relative; }
.steps h3 { font: 800 22px/1.1 var(--display); text-transform: uppercase; margin: 20px 0 8px; } .steps p { margin: 0; color: var(--muted); }

/* ── опыт ── */
.cv { background: var(--paper-2); }
.cv__lead { font-size: clamp(18px, 1.6vw, 22px); max-width: 60ch; margin: 0 0 40px; }
.timeline { list-style: none; padding: 0; margin: 0 0 40px; max-width: 980px; }
.timeline li { display: grid; grid-template-columns: 140px 1fr; gap: 20px; padding: 20px 0; border-top: 1px solid var(--line); }
.timeline .mono { margin: 4px 0 0; color: var(--red); font-weight: 600; } .timeline p { margin: 0; font-size: 18px; }

/* ── обо мне ── */
.about { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(28px, 5vw, 88px); align-items: center; }
.about__photo img { border-radius: var(--radius); aspect-ratio: 1; object-fit: cover; filter: saturate(.9); }
.about__text p:not(.mono) { font-size: clamp(17px, 1.4vw, 20px); max-width: 52ch; }
.about__text .h2 { margin-bottom: 24px; }

/* ── faq ── */
.faq details { border-top: 1.5px solid var(--ink); padding: 24px 0; max-width: 980px; }
.faq details:last-child { border-bottom: 1.5px solid var(--ink); }
.faq summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 20px; font: 700 clamp(19px, 2vw, 26px)/1.2 var(--display); text-transform: uppercase; letter-spacing: -.02em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--red); font-size: 1.3em; line-height: .8; transition: transform .3s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq p { max-width: 70ch; margin: 16px 0 0; color: var(--muted); font-size: 18px; }

/* ── финал ── */
.final { background: var(--red); text-align: center; display: grid; justify-items: center; gap: 30px; padding-block: clamp(110px, 16vw, 220px); }
.final__title { font: 800 clamp(48px, 11vw, 190px)/.9 var(--display); letter-spacing: -.05em; text-transform: uppercase; margin: 0; max-width: 11ch; }
.final .mono { margin: 0; }
.foot { display: flex; justify-content: space-between; gap: 16px; padding: 26px var(--pad); background: var(--ink); color: var(--paper); margin: 0; opacity: 1; }

/* ── прогресс, курсор, мобильная кнопка ── */
.progress { position: fixed; top: 0; left: 0; height: 3px; width: 100%; z-index: 60; transform-origin: 0 50%; transform: scaleX(var(--sp, 0)); background: var(--ink); }
.cursor { position: fixed; top: 0; left: 0; z-index: 80; width: 14px; height: 14px; border-radius: 50%; background: var(--ink); pointer-events: none;
  transform: translate3d(var(--cx, -100px), var(--cy, -100px), 0) translate(-50%, -50%) scale(var(--cs, 1)); transition: transform .18s ease-out; }
.cursor__label { position: absolute; inset: 0; display: grid; place-items: center; font: 600 2.2px/1 var(--body); color: var(--paper); white-space: nowrap; opacity: 0; transition: opacity .2s; }
.cursor.is-label { --cs: 7 !important; background: var(--red); } .cursor.is-label .cursor__label { opacity: 1; color: var(--ink); }
.sticky-cta { display: none; }

/* ── появление ── */
.js .reveal { opacity: 0; transform: translateY(30px); transition: opacity .8s cubic-bezier(.2,.7,.2,1), transform .8s cubic-bezier(.2,.7,.2,1); }
.js .reveal.in { opacity: 1; transform: none; }
.split-w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: .08em; margin-bottom: -.08em; }
.split-w > span { display: inline-block; transform: translateY(108%); transition: transform 1s cubic-bezier(.2,.7,.2,1); transition-delay: calc(var(--d) * 50ms); }
.split-in .split-w > span { transform: none; }

/* ── адаптив ── */
@media (max-width: 1100px) {
  .bar { grid-template-columns: 1fr auto; } .bar__where, .bar__status, .bar__nav { display: none; }
  .nums { grid-template-columns: repeat(2, minmax(0, 1fr)); } .num:nth-child(3) { border-left: 0; padding-left: 0; }
  .num:nth-child(n+3) { border-top: 1px solid rgba(255,255,255,.12); }
}
@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; padding-bottom: 0; align-items: start; }
  .hero__photo { position: relative; width: 100%; max-width: 520px; margin: 18px auto 0; justify-self: center; }
  .hero__name { position: relative; bottom: auto; margin: -18vw calc(var(--pad) * -1) 0; padding-bottom: 8px; }
  .case { position: relative; top: 0; grid-template-columns: 1fr; min-height: 0; }
  .grid3, .steps, .about { grid-template-columns: 1fr; }
  .steps::before { display: none; }
  .timeline li { grid-template-columns: 1fr; gap: 4px; }
  .cursor { display: none; }
  .sticky-cta { display: block; position: fixed; left: 14px; right: 14px; bottom: 14px; z-index: 55; text-align: center; padding: 16px; border-radius: 999px;
    background: var(--ink); color: var(--paper); font-weight: 600; text-decoration: none; box-shadow: 0 10px 30px -10px rgba(0,0,0,.6); transform: translateY(140%); transition: transform .35s; }
  .sticky-cta.show { transform: none; }
  .foot { flex-direction: column; padding-bottom: 96px; }
}
@media (max-width: 600px) {
  .hero__title { font-size: 9.6vw; }
  .h2 { font-size: 8.4vw; }
  .case h3 { font-size: 7vw; }
  .manifest__text { font-size: 7.6vw; }
  .final__title { font-size: 12vw; }
  .final { grid-template-columns: minmax(0, 1fr); } .final > * { max-width: 100%; }
  .btn--big { padding: 20px 26px; font-size: 17px; }
  .final .mono { font-size: 11px; }
  .nums { grid-template-columns: 1fr; } .num { border-left: 0 !important; padding-left: 0 !important; border-top: 1px solid rgba(255,255,255,.12); } .num:first-child { border-top: 0; }
  .media--phones img:last-child { margin-top: 24px; }
}
@media (hover: none) { .cursor { display: none; } }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal { opacity: 1; transform: none; } .split-w > span { transform: none; } .manifest__text .w { opacity: 1; }
}

/* ═══ v2: продающая логика ═══ */
.hero__sub b { font-weight: 600; }
.hero__facts { list-style: none; padding: 0; margin: 26px 0 0; display: flex; flex-wrap: wrap; gap: 8px 18px; }
.hero__facts li::before { content: "✓ "; }
.sec-lead { max-width: 52ch; font-size: clamp(17px, 1.4vw, 20px); margin: 22px 0 0; opacity: .8; }

/* боли → решения */
.pains { background: var(--paper); }
.pains__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.pain { position: relative; display: flex; flex-direction: column; gap: 12px; padding: 30px; border-radius: var(--radius); background: var(--paper-2);
  text-decoration: none; overflow: hidden; min-height: 340px; transition: transform .3s, background .3s, color .3s; }
.pain:hover { transform: translateY(-6px); background: var(--ink); color: var(--paper); }
.pain__n { margin: 0; color: var(--red); }
.pain h3 { font: 800 clamp(20px, 1.7vw, 26px)/1.08 var(--display); text-transform: uppercase; letter-spacing: -.02em; margin: 0; }
.pain__loss { margin: 0; opacity: .7; }
.pain__fix { margin: 0; } .pain__fix b { color: var(--red); }
.pain__link { margin-top: auto; font: 600 15px var(--body); border-top: 1px solid currentColor; padding-top: 14px; opacity: .9; }
.pain:hover .pain__link { color: var(--red); }

/* кнопка «читать кейс» */
.case__more { display: inline-flex; margin-top: 22px; font: 700 16px var(--display); text-transform: uppercase; letter-spacing: -.01em; text-decoration: none;
  padding: 14px 22px; border-radius: 999px; box-shadow: inset 0 0 0 2px currentColor; transition: background .25s, color .25s; }
.case__more:hover { background: var(--red); color: var(--ink); box-shadow: none; }
.case--red .case__more:hover { background: var(--ink); color: var(--paper); }

/* демо */
.demos { background: var(--paper-2); }
.demos__grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; }
.demo { display: flex; flex-direction: column; gap: 14px; text-decoration: none; }
.demo img { border-radius: 26px; box-shadow: 0 24px 50px -28px rgba(0, 0, 0, .6); transition: transform .4s; aspect-ratio: 1 / 2; object-fit: cover; object-position: top; }
.demo:hover img { transform: translateY(-8px) rotate(-1deg); }
.demo span { font-size: 15px; opacity: .85; } .demo span b { display: block; font: 800 17px/1.15 var(--display); text-transform: uppercase; letter-spacing: -.01em; opacity: 1; margin-bottom: 4px; }

/* цены */
.card--hot { background: var(--red); color: var(--ink); } .card--hot .price { color: var(--ink); } .card--hot .tag { opacity: .9; }
.card--hot.spot::before { background: radial-gradient(380px circle at var(--mx, 50%) var(--my, 50%), rgba(255, 255, 255, .25), transparent 60%); }
.incl { list-style: none; padding: 0; margin: 6px 0 0; display: grid; gap: 8px; }
.incl li { opacity: .82; } .incl li::before { content: "+ "; color: var(--red); font-weight: 700; } .card--hot .incl li::before { color: var(--ink); }
.term-time { margin: 6px 0 0; opacity: .6; }
.always { margin-top: 26px; padding: clamp(24px, 3vw, 40px); border-radius: var(--radius); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .14);
  display: grid; grid-template-columns: 1fr auto; gap: 18px 32px; align-items: center; }
.always .mono { grid-column: 1 / -1; margin: 0; opacity: .6; }
.always ul { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px 28px; }
.always li { opacity: .85; } .always b { color: var(--red); }
.btn--light { background: var(--paper); color: var(--ink); }

/* почему со мной */
.why { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(28px, 5vw, 88px); align-items: center; background: var(--paper); }
.why__photo img { border-radius: var(--radius); aspect-ratio: 1; object-fit: cover; }
.why__text .h2 { margin-bottom: 24px; }
.why__lead { font-size: clamp(18px, 1.5vw, 22px); max-width: 50ch; }
.why__list { list-style: none; padding: 0; margin: 26px 0 0; }
.why__list li { padding: 18px 0; border-top: 1.5px solid var(--ink); font-size: 17px; max-width: 62ch; } .why__list b { display: block; font: 800 18px var(--display); text-transform: uppercase; margin-bottom: 4px; }
.final__sub { max-width: 46ch; font-size: clamp(18px, 1.6vw, 22px); margin: 0; }

@media (max-width: 1100px) { .pains__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } .demos__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 900px) {
  .pains__grid, .why, .always, .always ul { grid-template-columns: 1fr; }
  .pain { min-height: 0; }
}
@media (max-width: 600px) { .demos__grid { gap: 12px; } .demo span b { font-size: 14px; } .demo span { font-size: 13px; } }

/* ═══ страницы кейсов ═══ */
.cp-hero { background: var(--red); padding-top: clamp(120px, 14vw, 180px); }
.cp-hero--dark { background: var(--ink); color: var(--paper); }
.cp-hero--paper { background: var(--red); }
.cp-hero__title { font: 800 clamp(34px, 5.4vw, 92px)/.98 var(--display); letter-spacing: -.04em; text-transform: uppercase; margin: 0; max-width: 18ch; }
.cp-hero__lead { font-size: clamp(18px, 1.6vw, 23px); max-width: 52ch; margin: 26px 0 0; }
.cp-facts { list-style: none; padding: 0; margin: clamp(40px, 6vw, 80px) 0 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 1.5px solid currentColor; }
.cp-facts li { padding: 22px 18px 0 0; }
.cp-facts b { display: block; font: 800 clamp(26px, 3.4vw, 52px)/1 var(--display); letter-spacing: -.03em; margin-bottom: 8px; }
.cp-hero--dark .cp-facts b { color: var(--red); }
.cp-facts span { font-size: 14px; opacity: .8; }
.cp-body { display: grid; grid-template-columns: minmax(0, 1fr); gap: clamp(48px, 7vw, 96px); max-width: 1100px; }
.cp-task { font: 700 clamp(22px, 2.6vw, 38px)/1.2 var(--display); letter-spacing: -.02em; margin: 0; max-width: 30ch; }
.cp-did { list-style: none; padding: 0; margin: 0; counter-reset: d; }
.cp-did li { counter-increment: d; display: grid; grid-template-columns: 64px 1fr; gap: 12px; padding: 20px 0; border-top: 1.5px solid var(--ink); font-size: clamp(17px, 1.4vw, 20px); }
.cp-did li::before { content: counter(d, decimal-leading-zero); font: 800 22px var(--display); color: var(--red); }
.cp-media { min-height: 360px; border-radius: var(--radius); }
.cp-media.media--phones { max-width: 640px; }
.cp-result { display: grid; gap: 12px; }
.cp-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border-radius: 18px; overflow: hidden; }
.cp-row p { margin: 0; padding: 20px 24px; font-size: 17px; }
.cp-was { background: var(--paper-2); color: var(--muted); text-decoration: line-through; text-decoration-color: rgba(255, 59, 31, .6); }
.cp-now { background: var(--ink); color: var(--paper); font-weight: 600; position: relative; }
.cp-now::before { content: "→ "; color: var(--red); }
.cp-hard { background: var(--paper-2); border-radius: var(--radius); padding: clamp(24px, 3vw, 40px); border-left: 6px solid var(--red); }
.cp-hard p:not(.mono), .cp-you p:not(.mono) { font-size: clamp(17px, 1.4vw, 20px); max-width: 66ch; margin: 0; }
.cp-you { background: var(--red); border-radius: var(--radius); padding: clamp(24px, 3vw, 40px); }
.cp-you p:not(.mono) { font-weight: 600; }
.cp-links { margin-top: 18px; }
.cp-next { font: 700 16px var(--display); text-transform: uppercase; text-decoration: none; border-bottom: 2px solid; padding-bottom: 4px; margin-top: 10px; max-width: 90%; }
.cp .final { margin-top: 0; }
@media (max-width: 900px) { .cp-facts { grid-template-columns: repeat(2, minmax(0, 1fr)); } .cp-row { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .cp-hero__title { font-size: 8.4vw; } .cp-did li { grid-template-columns: 44px 1fr; } }

/* ═══ v3: сайты, боты, магазины, ролики (по разбору конкурентов 10.10) ═══ */
/* услуги */
.svc { background: var(--paper); }
.svc__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.svc__card { position: relative; overflow: hidden; display: flex; flex-direction: column; gap: 12px; padding: 30px; border-radius: var(--radius); background: var(--paper-2); min-height: 380px; }
.svc__card h3 { font: 800 clamp(22px, 2vw, 30px)/1.05 var(--display); text-transform: uppercase; letter-spacing: -.02em; margin: 0; }
.svc__card p { margin: 0; }
.svc__n { color: var(--red); margin: 0; }
.svc__price { margin-top: auto !important; padding-top: 14px; font: 800 clamp(28px, 2.6vw, 40px)/1 var(--display); color: var(--red); letter-spacing: -.03em; }
.svc__price small { display: block; font: 500 13px var(--mono); color: var(--muted); text-transform: uppercase; letter-spacing: .03em; margin-top: 8px; }
.svc__links { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.svc__links a { display: inline-block; font: 600 14px var(--body); text-decoration: none; padding: 9px 14px; border-radius: 999px; box-shadow: inset 0 0 0 1.5px var(--ink); transition: background .2s, color .2s; }
.svc__links a:hover { background: var(--ink); color: var(--paper); }
.svc__card--reels { grid-column: 1 / -1; background: var(--ink); color: var(--paper); display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: clamp(20px, 4vw, 60px); align-items: center; min-height: 0; }
.svc__body { display: flex; flex-direction: column; gap: 12px; }
.svc__card--reels .svc__price small { color: rgba(243, 239, 231, .6); }
.svc__note { opacity: .55; margin: 6px 0 0 !important; }
.svc__reels { display: flex; gap: 14px; align-items: flex-start; }
.svc__reels video { width: clamp(150px, 16vw, 230px); aspect-ratio: 9 / 16; border-radius: 22px; background: #222; object-fit: cover; box-shadow: 0 30px 60px -30px rgba(0, 0, 0, .8); }
.svc__reels video:last-child { margin-top: 48px; }
.svc__bundle { display: block; margin-top: 18px; padding: 22px 28px; border-radius: var(--radius); background: var(--red); text-decoration: none; font-size: clamp(16px, 1.4vw, 19px); transition: transform .3s; }
.svc__bundle:hover { transform: translateY(-4px); }
.svc__bundle b { font-family: var(--display); text-transform: uppercase; margin-right: 8px; }
.svc__bundle s { opacity: .6; }

/* калькулятор */
.calc { background: var(--ink); color: var(--paper); }
.calc .sec-lead { opacity: .7; }
.calc__box { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(18px, 3vw, 40px); }
.calc__in { display: grid; gap: 30px; padding: clamp(22px, 3vw, 40px); border-radius: var(--radius); background: #161616; margin: 0; }
.calc__in label { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 12px 20px; align-items: end; }
.calc__in span { font-size: 16px; opacity: .85; max-width: 44ch; }
.calc__in output { font: 800 clamp(22px, 2.2vw, 32px)/1 var(--display); color: var(--red); white-space: nowrap; }
.calc input[type=range] { grid-column: 1 / -1; width: 100%; height: 28px; margin: 0; -webkit-appearance: none; appearance: none; background: transparent; cursor: pointer; }
.calc input[type=range]::-webkit-slider-runnable-track { height: 4px; border-radius: 4px; background: linear-gradient(90deg, var(--red) var(--fill, 50%), #3a3a3a var(--fill, 50%)); }
.calc input[type=range]::-webkit-slider-thumb { -webkit-appearance: none; width: 26px; height: 26px; border-radius: 50%; background: var(--paper); border: 6px solid var(--red); margin-top: -11px; }
.calc input[type=range]::-moz-range-track { height: 4px; border-radius: 4px; background: #3a3a3a; }
.calc input[type=range]::-moz-range-progress { height: 4px; border-radius: 4px; background: var(--red); }
.calc input[type=range]::-moz-range-thumb { width: 16px; height: 16px; border-radius: 50%; background: var(--paper); border: 5px solid var(--red); }
.calc__out { padding: clamp(22px, 3vw, 40px); border-radius: var(--radius); background: var(--red); color: var(--ink); display: flex; flex-direction: column; gap: 16px; justify-content: center; }
.calc__out .mono { margin: 0; opacity: .8; }
.calc__big { margin: 0; font: 700 clamp(18px, 1.6vw, 22px) var(--body); }
.calc__big b { display: block; font: 800 clamp(44px, 6vw, 96px)/1 var(--display); letter-spacing: -.04em; white-space: nowrap; }
.calc__line { margin: 0; font-size: 18px; max-width: 36ch; }
.calc__out .btn { align-self: flex-start; }

/* ниши */
.niches { background: var(--paper-2); }
.niches__tabs { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 26px; }
.niches__tabs button { font: 600 15px var(--body); padding: 12px 18px; border-radius: 999px; border: 0; background: transparent; box-shadow: inset 0 0 0 1.5px var(--ink); color: var(--ink); cursor: pointer; transition: background .2s, color .2s; }
.niches__tabs button[aria-selected=true] { background: var(--ink); color: var(--paper); }
.niches__tabs button:hover:not([aria-selected=true]) { background: rgba(11, 11, 11, .07); }
.niche { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, .7fr); gap: clamp(24px, 4vw, 64px); align-items: center; background: var(--paper); border-radius: var(--radius); padding: clamp(22px, 3.4vw, 52px); }
.niche:not(:first-of-type) { margin-top: 18px; }
.js .niche { margin-top: 0; } .js .niche:not(.is-on) { display: none; }
.js .niche.is-on { animation: nicheIn .5s cubic-bezier(.2, .7, .2, 1); }
@keyframes nicheIn { from { opacity: 0; transform: translateY(14px); } }
.niche__scene { font: 700 clamp(22px, 2.4vw, 36px)/1.2 var(--display); letter-spacing: -.02em; margin: 0 0 24px; max-width: 30ch; }
.niche__list { list-style: none; padding: 0; margin: 0 0 28px; }
.niche__list li { position: relative; display: flex; justify-content: space-between; gap: 16px; padding: 14px 0 14px 28px; border-top: 1.5px solid var(--line); font-size: 17px; }
.niche__list li::before { content: "✓"; position: absolute; left: 0; top: 14px; color: var(--red); font-weight: 700; }
.niche__list li b { white-space: nowrap; color: var(--red); font-weight: 700; }
.niche__cta { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; }
.niche__case { font: 600 16px var(--body); text-decoration: none; border-bottom: 2px solid var(--red); padding-bottom: 2px; }
.niche__phone { display: block; justify-self: center; width: min(100%, 300px); }
.niche__phone img { border-radius: 28px; box-shadow: 0 30px 60px -30px rgba(0, 0, 0, .55); aspect-ratio: 1 / 2; object-fit: cover; object-position: top; transition: transform .4s; }
.niche__phone:hover img { transform: translateY(-6px) rotate(-1deg); }
.niche__phone--flow { width: min(100%, 360px); background: #161616; color: var(--paper); border-radius: 28px; }

/* сравнение */
.cmp { background: var(--paper-2); }
.cmp__table { border-radius: var(--radius); overflow: hidden; background: var(--paper); }
.cmp__row { display: grid; grid-template-columns: 1fr 1.2fr 1.2fr 1.2fr; }
.cmp__row > span { padding: 18px 22px; border-top: 1px solid var(--line); font-size: 16px; }
.cmp__row > span:first-child { font: 700 15px/1.3 var(--display); text-transform: uppercase; letter-spacing: -.01em; }
.cmp__row > span:nth-child(2), .cmp__row > span:nth-child(3) { color: var(--muted); }
.cmp__row > span:last-child { background: var(--red); font-weight: 700; }
.cmp__head > span { border-top: 0; font: 700 13px var(--mono) !important; text-transform: uppercase; letter-spacing: .03em; padding-top: 22px; color: var(--ink) !important; }
.cmp__src { margin: 16px 0 0; opacity: .55; }

/* прайс */
.plist { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.plist__group { background: #161616; border-radius: var(--radius); padding: clamp(22px, 2.6vw, 36px); }
.plist__group h3 { font: 800 24px/1 var(--display); text-transform: uppercase; margin: 0 0 12px; color: var(--red); }
.plist__group ul { list-style: none; padding: 0; margin: 0; }
.plist__group li { display: flex; justify-content: space-between; align-items: baseline; gap: 18px; padding: 16px 0; border-top: 1px solid rgba(255, 255, 255, .12); }
.plist__group li span { opacity: .9; }
.plist__group small { display: block; font: 500 12px var(--mono); text-transform: uppercase; opacity: .55; margin-top: 4px; letter-spacing: .03em; }
.plist__group li b { font: 800 clamp(17px, 1.5vw, 21px) var(--display); white-space: nowrap; text-align: right; }
.plist__group li b em { display: block; font: 500 13px var(--mono); font-style: normal; opacity: .7; }
.bundle { position: relative; overflow: hidden; margin-top: 18px; padding: clamp(24px, 3vw, 44px); border-radius: var(--radius); background: var(--red); color: var(--ink);
  display: grid; grid-template-columns: minmax(0, 1fr) auto; grid-template-areas: "tag tag" "h price" "p price" "btn price"; gap: 12px 32px; align-items: center; }
.bundle .tag { grid-area: tag; }
.bundle h3 { grid-area: h; font: 800 clamp(28px, 3.4vw, 52px)/1 var(--display); text-transform: uppercase; letter-spacing: -.03em; margin: 0; }
.bundle > p:not(.tag):not(.bundle__price) { grid-area: p; margin: 0; max-width: 56ch; }
.bundle__price { grid-area: price; margin: 0; font: 800 clamp(34px, 4vw, 64px)/1 var(--display); letter-spacing: -.04em; text-align: right; white-space: nowrap; }
.bundle__price s { display: block; font-size: .42em; opacity: .55; }
.bundle .btn { grid-area: btn; justify-self: start; }
.bundle.spot::before { background: radial-gradient(380px circle at var(--mx, 50%) var(--my, 50%), rgba(255, 255, 255, .25), transparent 60%); }

/* отзывы */
.reviews { background: var(--paper-2); }
.reviews__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.review { margin: 0; padding: clamp(24px, 3vw, 44px); border-radius: var(--radius); background: var(--paper); display: flex; flex-direction: column; gap: 22px; }
.review blockquote { margin: 0; font: 600 clamp(18px, 1.6vw, 23px)/1.4 var(--body); }
.review blockquote::before { content: "«"; display: block; font: 800 64px/.6 var(--display); color: var(--red); margin-bottom: 14px; }
.review figcaption { margin-top: auto; color: var(--muted); font-size: 15px; }
.review figcaption b { display: block; font: 800 18px var(--display); text-transform: uppercase; color: var(--ink); }
.review__draft { margin: 0 !important; align-self: flex-start; background: #ffe14d; padding: 6px 10px; border-radius: 8px; font-size: 11px !important; }

/* процесс: чья очередь */
.steps .steps__who { margin: 18px 0 0; color: var(--red); font-size: 12px; }
.steps .steps__who + h3 { margin-top: 6px; }

/* кейс магазина: телефон + десктоп */
.media--mix { background: #1a1a1a; grid-template-columns: .75fr 1.5fr; gap: 14px; padding: 22px; align-items: center; }
.media--mix img { border-radius: 14px; } .media--mix img:first-child { border-radius: 22px; }

@media (max-width: 900px) {
  .svc__grid, .calc__box, .niche, .plist, .reviews__grid { grid-template-columns: minmax(0, 1fr); }
  .svc__card { min-height: 0; }
  .svc__card--reels { grid-template-columns: minmax(0, 1fr); }
  .niche__phone { width: min(100%, 260px); }
  .bundle { grid-template-columns: minmax(0, 1fr); grid-template-areas: "tag" "h" "p" "price" "btn"; }
  .bundle__price { text-align: left; }
}
@media (max-width: 760px) {
  .cmp__head { display: none; }
  .cmp__row { grid-template-columns: minmax(0, 1fr); padding: 16px 18px; border-top: 1px solid var(--line); }
  .cmp__row:nth-child(2) { border-top: 0; }
  .cmp__row > span { border: 0; padding: 5px 0; display: flex; justify-content: space-between; gap: 14px; text-align: right; }
  .cmp__row > span:first-child { margin-bottom: 4px; }
  .cmp__row > span[data-c]::before { content: attr(data-c); font: 500 12px var(--mono); text-transform: uppercase; opacity: .6; text-align: left; flex: none; }
  .cmp__row > span:last-child { background: transparent; color: var(--red); }
}
@media (max-width: 600px) {
  .svc__reels { width: 100%; } .svc__reels video { width: calc(50% - 7px); } .svc__reels video:last-child { margin-top: 32px; }
  .niches__tabs { flex-wrap: nowrap; overflow-x: auto; margin-inline: calc(var(--pad) * -1); padding-inline: var(--pad); scrollbar-width: none; }
  .niches__tabs::-webkit-scrollbar { display: none; }
  .niches__tabs button { white-space: nowrap; flex: none; }
  .niche__list li { flex-direction: column; gap: 2px; }
  .calc__big b { font-size: 12vw; }
  .calc__in label { grid-template-columns: minmax(0, 1fr); }
  .plist__group li { flex-direction: column; gap: 6px; } .plist__group li b { text-align: left; }
  .media--mix { grid-template-columns: minmax(0, 1fr); } .media--mix img:last-child { display: none; }
}

/* v3.1: что будет после кнопки, пометка у демо */
.hero__next { font-size: 15px; opacity: .85; margin: 14px 0 0; max-width: 46ch; }
.niche__note { margin: 14px 0 0 !important; opacity: .55; font-size: 11px !important; }
.why .h2 { line-height: 1.06; }

/* v3.2: телефон, WhatsApp, MAX */
.bar { grid-template-columns: 1.1fr .9fr 1.1fr auto auto auto; }
.bar__phone { text-decoration: none; font-weight: 600; white-space: nowrap; }
.bar__phone:hover { text-decoration: underline; text-underline-offset: 4px; }
.hero__next a, .final .mono a { color: inherit; font-weight: 600; text-underline-offset: 3px; }
.final__alt { display: flex; justify-content: center; margin-top: -14px; }
.final .btn--line { box-shadow: inset 0 0 0 2px var(--ink); }
@media (max-width: 1100px) {
  .bar { grid-template-columns: 1fr auto auto; }
  .bar__phone { font-size: 0; width: 44px; height: 44px; border-radius: 50%; box-shadow: inset 0 0 0 1.5px var(--ink); display: grid; place-items: center; }
  .bar__phone::before { content: "☎"; font-size: 18px; }
}
@media (max-width: 900px) {
  .sticky-cta { display: flex; gap: 8px; padding: 0; background: transparent; box-shadow: none; }
  .sticky-cta a { flex: 1; padding: 16px 10px; border-radius: 999px; background: var(--ink); color: var(--paper); font-weight: 600; text-decoration: none; text-align: center; box-shadow: 0 10px 30px -10px rgba(0,0,0,.6); }
  .sticky-cta a.sticky-cta__wa { background: #1faa53; color: #fff; }
  .sticky-cta a.sticky-cta__tel { flex: none; width: 54px; padding: 16px 0; background: var(--paper); color: var(--ink); }
}
.bar__where b, .bar__status span { white-space: nowrap; }
@media (max-width: 900px) { .sticky-cta a:first-child { box-shadow: inset 0 0 0 2px rgba(243, 239, 231, .85), 0 10px 30px -10px rgba(0, 0, 0, .6); } }

/* v3.3: страхи заказчика (карта боли) */
.risks { background: var(--paper-2); }
.risks .cp-row p { font-size: clamp(16px, 1.3vw, 19px); }
.risks .cp-was { text-decoration: none; background: var(--paper); color: var(--ink); font-weight: 600; }
.risks .cp-was::before { content: "✕ "; color: var(--red); }

/* v3.4: страницы услуг */
.sp-cta { margin-top: 28px; }
.sp-who li { opacity: 1; }
.sp-prices { background: var(--ink); color: var(--paper); border-radius: var(--radius); padding: clamp(22px, 3vw, 40px); }
.sp-prices .mono { opacity: .6; }
.sp-prices .plist__group { padding: 0; background: transparent; }
.sp-prices__note { margin: 18px 0 0; opacity: .7; font-size: 15px; }
.sp-who-step { color: var(--red); font: 600 12px var(--mono); text-transform: uppercase; letter-spacing: .03em; margin-right: 8px; }
.sp-note { margin: -30px 0 0 !important; opacity: .55; }
.sp-other { margin: 0; font-size: 15px; } .sp-other a { font-weight: 600; }
.sp-reels { max-width: 560px; }
.sp-reels video { width: 100%; aspect-ratio: 9 / 16; border-radius: 22px; object-fit: cover; background: #222; box-shadow: 0 20px 40px -20px rgba(0,0,0,.5); }
.sp-reels video:last-child { margin-top: 40px; }
.foot__nav { display: flex; flex-wrap: wrap; gap: 6px 16px; } .foot__nav a { text-decoration: none; opacity: .8; } .foot__nav a:hover { opacity: 1; text-decoration: underline; }
.svc__links--light a { box-shadow: inset 0 0 0 1.5px var(--paper); color: var(--paper); } .svc__links--light a:hover { background: var(--paper); color: var(--ink); }
.h2 { line-height: 1.03; }
.cp-facts--sm b { font-size: clamp(22px, 2.3vw, 36px); }